Recently I shared with you a new content marketing strategy that I’d worked up using the power of AI to make my content go further.
The gist of the strategy was that I would use the transcription from my Youtube videos, run it through AI, and ask it to create 2-3 blog posts from the material I provided, using my tone of voice and context about my audience (that’s you!).
And there was a good reason for doing this — I’ve had a lull in business (who hasn’t?) and I’ve built myself enough of a runway that I can take the time to do a true content marketing strategy, instead of hopping right back into the feast/famine cycle so many developers (myself included) struggle with in our business.
I wanted to create helpful content that would be deemed useful by Google, while also showcasing my personality and making sure the articles actually *sound* like me — hence using the transcription, my literal voice, as the main pillar off which I would create all the spinoff content using AI.
But when I took a step back to look at the bigger picture, I realized that I’m doing myself a disservice by having AI write blogs for me.
Yes, it makes sense to use the Youtube video as the hallmark piece that’s broken up into shareable content piece after shareable content piece.
But the problem with doing it that way is that I won’t ever become a better writer if I don’t actually *do* the writing.
I have a book in my future, maybe two, and I know that the only way to work toward writing a book is to actually write.
Wanna learn more about what lead me to this decision? Check my thoughts in my latest Youtube video, “The grass is greener where you water it”
You’ll learn a little bit more about my (totally awkward) past, and also gain insight into how you can ask yourself whether AI (or what types of AI) are right for your business.
Tune in below:
