Designing a website doesn’t just mean figuring out where your website will be hosted and purchasing the right domain (technically, that’s website development, not design!). There’s so much more that goes into creating a website that will attract and convert the ideal clients for your business, including nailing down your visual identity.
Knowing what your brand looks and feels like is one of the most important aspects of designing your website. This includes your logo and variations, fonts, color palette, imagery and the overall feel of your brand. (Tactile identity doesn’t have quite the same ring to it 😅)
One of the easiest ways to hone in on the design style you like best is to create a mood board on Pinterest that inspires you and the vision you have for your business. Even if you’ve done a vision board in the past for your brand identity, there’s never a wrong time to look at your business through a fresh lens, and make sure the identity your website visitors are seeing is the one you’re hoping to portray.
This exercise is for you whether you have a looming website design or if you’re not ready for a website build, or already have one built, but are looking to otherwise create an impactful, cohesive brand across multiple channels (website, social media, + print materials, for example).
A good mood board will include color palettes, patterns, fonts, logos, web design inspiration, illustrations, icons and photo imagery.
Nailing Down Your Visual Identity with the Right Key Words
When you’re ready to create your moodboard, trying using the following search terms that match up with your brand aesthetic.
Retro, Bright, Vibrant
Bold, Colorful, 70’s Inspired
Chunky, Fun, Flower Power
Groovy, Vintage
Hippy, Quirky
modern, sleep, classic, minimalist
line drawing, masculine, refined
clean, simple, serif, script
black and white, monochrome, midcentury
boho, farmhouse, natural
mid century modern, rustic
floral, botanical, festival
luxury, expensive, simple
modern, luxe, elegant
fancy, feminine, sophisticated
earthy, grounded, down-to-earth
neutral, botanical, floral
line-drawing, plant inspired, boho
Now that you know how to search for elements that will help you nail down your visual identity, get started today on Pinterest with your own mood board.
Do you need help defining your visual identity? Are you ready to hand some of this hard work off to a pro? Book a free, 20 minute call and let’s chat about where you’re at right now, where you’re hoping to be, and how my web design services will bridge the gap for you and your business.
