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Simple, boring and difficult to use websites are a thing of the past.

“I did my research. I had about five interviews with other website creators, and I decided to go with Wandersoul Co. because Christina understood my vision and was very clear on what the next steps were if I moved on with her services.”

Help! I’ve Already Hired a Web Designer, but I’ve Just Dramatically Changed My Brand. What Should I Do?

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So, you’ve embarked on the exciting journey of creating a new website, only to find yourself in the middle of the project with a brand new vision for your brand.

This situation can be stressful, but don’t worry—there’s a way to navigate these changes smoothly and with as little stress as possible.

Below, I’ve made a step-by-step guide for addressing these new, big, changes with your web designer, but first up, some practical tips for handling these exciting new changes to your business’s visual identity:

1. Prioritize Communication: Keeping an open line of communication with your designer is critical. Regular updates and check-ins will help manage expectations and keep the project on track.

2. Be Prepared for Additional Costs: Understand that significant changes will likely increase the project’s cost. Budget accordingly and consider the long-term benefits of having a cohesive, on-brand website.

3. Stay Flexible: Brand changes can lead to unexpected challenges. Stay flexible and be prepared to adapt as the project progresses. Flexibility will help ensure that the final product meets your new branding standards.

Step 1: Communicate with Your Designer Immediately

The sooner you communicate with your web designer about your brand changes, the better. Reach out as soon as possible to discuss the new direction. Delaying this conversation can lead to more work down the line and potentially a website that no longer aligns with your brand.

Why Timing Matters: Websites are integral to your brand’s marketing strategy, and it’s crucial that all your marketing materials are cohesive. A website that doesn’t reflect your current brand can confuse your audience and dilute your brand message.

Step 2: Understand the Scope and Investment Changes

Changing your brand in the middle of a website project will likely impact the scope and cost of the project. Here’s what to expect:

  • Minor Changes: If your brand change involves just a new logo or color scheme, the adjustments might be relatively minor.
  • Major Overhaul: If the change affects the overall visual style, messaging, and layout, expect a more significant rework. This could mean redesigning key pages or even starting from scratch.

Discuss Scope Changes: Have an open conversation with your designer about the extent of the changes and how they will impact the project timeline and budget. A good designer will provide you with a clear understanding of what these changes entail.

Step 3: Evaluate Your Project’s Current Phase

Assess where you are in the design and development process. The impact of your brand change will vary depending on whether you’re still in the design phase or well into development.

  • Design Phase: Changes during the design phase are generally easier to manage and less costly.
  • Development Phase: If you’re already in development, changes could be more complex and expensive to implement.

Consult with Your Designer: Work with your designer to understand the current status of your project and how to best integrate the new branding.

Step 4: Reassess Your Goals and Budget

When deciding how to proceed, consider your immediate goals and budget. Ask yourself these questions:

  • Is it essential to launch quickly? If you need the website up and running soon, you might opt for a simpler update that aligns with your new branding.
  • Is it worth investing more time and money? If aligning the website perfectly with your new brand is crucial, be prepared for additional investment and a potentially extended timeline.

Make an Informed Decision: Balance your immediate needs with your long-term goals to decide the best course of action.

Step 5: Create an Updated Scope of Work

Once you’ve discussed the changes with your designer and reassessed your goals, it’s time to formalize the new plan. This includes:

  • Updated Contract: Ensure both parties agree on the revised scope and investment. This can involve an “Addition/Change of Scope” subcontract.
  • New Timeline: Outline a new timeline that reflects the changes. If the project is significantly reworked, anticipate adjustments to the launch date.

Formal Agreement: Having a formal agreement ensures that everyone is on the same page and avoids misunderstandings later on.

Step 6: Adjust the Project Timeline

Depending on the extent of the changes, your project timeline will need to be adjusted. Minor updates might not significantly impact the timeline, but a complete redesign will.

  • Quick Changes: Swapping colors and logos might only cause a slight delay.
  • Major Redesigns: Starting from scratch with a new design can extend the timeline considerably.

Communicate Clearly: Make sure the new timeline is clearly communicated and agreed upon by both you and your designer.

Step 7: Consider a Temporary Solution

If you need a quick online presence while the redesign is underway, consider setting up a temporary landing page. This page should be designed to convert your #1 website goal and reflect your new branding.

  • Landing Page Benefits: It allows you to maintain an online presence and start generating leads or sales while your full website is being redesigned.
  • Short-Term Solution: A landing page can be a stopgap measure, providing a branded online touchpoint for your audience.

Implement Quickly: This can be an efficient way to stay visible and maintain continuity in your marketing efforts.

How I’d Handle This with My Clients

If you were (or you are) my client and you’re currently reading this, first of all, take a deep breath.

Yes, rebranding in the middle of a bigger marketing project can feel stressful as hell. As someone who has rebranded 4 times in three years, launched 4 new websites to match the new branding, and has had to throw out boatloads of stickers that don’t vibe anymore, I truly understand how big of a decision and process it is to change your brand – especially mid-website-project.

But in the end, if the new brand is more aligned with your work and your ideal clients, the big changes are worth it for the long-term gains.

And the clients I work with know that my inbox is always open, and no question or concern is too big or too small to share.

If my client was rebranding in the middle of our project, in all honesty I would hope they’d loop me in mere seconds after signing the contract with their brand designer, because not only can I collaborate directly with the brand designer for things like files, etc, but I can also share where we’ve been, the information we’ve already gathered, and make sure that they understand the decisions we’ve already made (not that they’re set in stone or anything) but so that they can get the clearest picture of your brand and business possible.

If you’ve been through my website design process, you know I ask some out-there type questions that are really designed to get to the heart of what your brand feels like, and because every designer is different, your new brand designer might gain some valuable insight from having the answers to questions I’ve already asked.

Additionally, this allows me to halt work on my end, so that I’m not wasting time on a project that will need to be re-scoped, therefore saving you money (and time and energy for both of us) that would otherwise be spent on a project that’s no longer heading in the right direction.

Much like I’ve outlined above in the step-by-step guide, we’ll work through your website goals – in case they’ve changed during the rebrand – and depending on where we are in the process, we’ll make information-based decisions given all the moving parts surrounding your website launch.

Essentially, communication is key in a scenario like this, and the sooner you speak up the sooner I can help you navigate your new brand changes as smoothly as possible.

Final Thoughts

Changing your brand in the middle of a website project can be challenging, but with clear communication and a strategic approach, you can successfully navigate these changes

By working closely with your web designer, you’ll ensure that your website reflects your new brand and continues to support your business goals effectively. Remember, a cohesive and well-aligned website is a powerful tool in your marketing arsenal, so taking the time to get it right is always worth the effort.

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Ready to create a cohesive, impactful online presence? Let’s discuss your project and how we can make your new brand shine. Contact me today to get started on a personality-packed website that aligns perfectly with your vision.

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Simple, boring and difficult to use websites are a thing of the past.
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Christina @ Wandersoul Co

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