How I Turned my Slowest Month into an Opportunity for Growth: Beta Testing BORROW MY BRAIN

July is typically a slow month for my business. Despite otherwise having a great year financially, I started feeling a bit anxious about my July financial outlook after going over my numbers last week.

I realized my income for the month was going to be lower than I’d like, based on what I knew was guaranteed to come in from my monthly recurring revenue and ongoing payment plans from existing clients.

When this realization hit, I knew I needed to do something outside of my ongoing, long-term lead generation strategies to boost my income for July. But what?

Brainstorming Solutions: The Search for a Viable Option

Facing this challenge, I knew I had to think outside the box to generate more income. While my long-term lead generation strategies are solid, I needed a short-term boost. The obvious choice was to bring back my website-in-a-day offer, opening up just one spot for the month. However, I wasn’t entirely in love with this idea.

At the same time, I’d been considering a “colleague-for-a-day” offer, inspired by a casual comment I saw on Threads last month. This idea intrigued me, but I was nervous about implementing it on short notice.

The Power of Peer Support: Turning to a Trusted Colleague

Luckily, I have an amazing and trusted colleague, Mallory, who I can turn to when I need an outside perspective. Mallory and I recently started a more formal peer-mentorship relationship, where we bounce ideas off each other and provide ongoing support through monthly calls and co-working sessions.

When I initially reached out to Mallory about my financial concerns for July, I was feeling anxious and a bit desperate. However, after discussing my options with her, I began to feel more confident and ready to make some playful decisions in my business.

Evaluating the Options: Finding the Right Fit

During our conversation, Mallory asked me which option I was most excited about. Surprisingly, it wasn’t the website-in-a-day offer. While I love building websites, the complexity and commitment of such a project weren’t something I wanted to take on just to boost my income for the month.

On the other hand, I absolutely love working on strategy and consulting for other business owners. Although I don’t aspire to be a coach or spend all my time on calls, I realized there was a way to combine my passion for strategy with a new offer that could provide incredible value to my clients.

This outside perspective from Mallory was just what I needed to feel confident about the offer that I’m putting out there.
All she really did was ask me one question (and exchange 3-4 voice memos in Whatsapp) and I had a whole new excitement about boosting my income for the month of July.

And that’s exactly what my latest offer is meant to do – give you quick and actionable wins so that you feel confident AF about the next decisions you make in your business.

Introducing BORROW MY BRAIN: A Strategic New Offer

This conversation with Mallory led to the formal creation of BORROW MY BRAIN – an offer that allows me to do what I love best while providing immense benefits to my clients. Here’s how it works:

• Pre-Session Questionnaire: Once you book a strategy session, you receive a questionnaire designed to help you identify the most important aspects of your business that we can work on together.
• Research in Advance: Like that one friend in the group chat that’s more talented than the FBI, I dive deep into your business, analyzing your ideas, goals, and online presence to come prepared with insights and strategies tailored to your needs.
• Four-Hour Strategy and Co-Working Session: We split our time between high-level strategizing and action-oriented co-working, ensuring you leave with crucial tasks already completed.
• 30 Days of Email + Loom Support: After our session, you have 30 days to reach out with questions and receive feedback on the changes you make, with optional ongoing support available.

Why Beta Testing in July? The Strategic Decision

Choosing to beta test this offer in July was a strategic decision. The slower pace of business during this month provided the perfect opportunity to experiment without the pressure of peak season. Additionally, it allowed me to focus on refining the offer and gathering valuable feedback from the first few clients.

The Importance of Community and Trusted Peers

One of the key lessons from this experience is the value of having a trusted peer or community to turn to when making big decisions. Mallory’s support and insights were instrumental in helping me navigate my options and ultimately decide on the BORROW MY BRAIN offer.

Having someone who understands your business and can provide an outside perspective is invaluable – and it might be just what you need to get unstuck in your own business and feel confident about the decisions you’re making.

Building Authority and Confidence in Selling

Beta testing this new offer has not only provided a potential boost in income but also helped me get more comfortable with selling to my audience. It’s easy to fall into the trap of focusing solely on long-term strategies and neglecting the immediate needs of your business.

By stepping out of my comfort zone and experimenting with a new offer, I’ve gained confidence in my ability to adapt and meet my business’s needs.

It can be so hard to get out of our own way when we’re the only person making decisions in our business. That’s why BORROW MY BRAIN is so valuable – it allows you to literally borrow the thoughts and perspective of a seasoned web designer and business strategist (that’s me) in order to gain quick wins and actionable advice that you can confidently follow through on.

Creating a Compelling Offer: Key Elements of BORROW MY BRAIN

Let’s dive deeper into the BORROW MY BRAIN offer and why it’s so compelling for my ideal clients:

Personalized Strategy: The pre-session questionnaire and advanced research ensure that our time together is highly focused and tailored to your specific needs.

Action-Oriented Co-Working: Unlike traditional consulting sessions, we’ll roll up our sleeves and work together to complete critical tasks during our session.

Ongoing Support: The 30 days of email and Loom support provide a safety net, ensuring you have the guidance you need as you implement changes in your business.

Final Thoughts: Embracing Flexibility

This journey of beta testing a new offer has been both challenging and rewarding. It’s reminded me of the importance of flexibility and innovation in business. By embracing new ideas and being open to experimentation, we can find creative solutions to our challenges and continue to grow.

If you’re ready to explore a strategic partnership that brings fresh insights and actionable results to your business, consider booking a BORROW MY BRAIN session. Let’s work together to take your business to new heights, even during the slow seasons.