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Brand Strategy

What is Brand Identity? The Role Colors and Logo Play in Your Brand Strategy

The human brain. It’s a landscape of electrical currents and imagination. If you’ve ever seen one of those cards with the ink blot on them you know what I’m talking about.   The psychologist holds up a white card. On it is a silhouette of a shape. It’s not an obvious shape but there’s something there …

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Nailing Down Your Visual Identity with the Right Key Words on Pinterest

Designing a website doesn’t just mean figuring out where your website will be hosted and purchasing the right domain (technically, that’s website development, not design!). There’s so much more that goes into creating a website that will attract and convert the ideal clients for your business, including nailing down your visual identity. Knowing what your …

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Why I Won’t Develop a Website for a Business Without a Brand

I know a lot about building a brand for your business. I know: identifying your ideal client is important niching down can expand your client base, not contract it your brand colors and fonts should be appealing to you, but most importantly they should speak to the interests of your ideal client your mission statement …

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