Brand Strategy

Rebranding with a Bang! How Expert Collaboration Gave My Business a Bold New Look

Is your brand still rocking its 90s outfit, or are you struggling to stand out in a sea of competition? Don’t worry, I’ve been there too. In this post, we’ll talk about the signs it’s time for a rebrand, and how my recent rebranding journey with Wandersoul Co transformed my business in ways I couldn’t …

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Why I Won’t Develop a Website for a Business Without a Brand

I know a lot about building a brand for your business. I know: identifying your ideal client is important niching down can expand your client base, not contract it your brand colors and fonts should be appealing to you, but most importantly they should speak to the interests of your ideal client your mission statement …

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