The human brain. It’s a landscape of electrical currents and imagination. If you’ve ever seen one of those cards with the ink blot on them you know what I’m talking about. The psychologist holds up a white card. On it is a silhouette of a shape. It’s not an obvious shape but there’s something there …
What is Brand Identity? The Role Colors and Logo Play in Your Brand Strategy Read More »
Designing a website doesn’t just mean figuring out where your website will be hosted and purchasing the right domain (technically, that’s website development, not design!). There’s so much more that goes into creating a website that will attract and convert the ideal clients for your business, including nailing down your visual identity. Knowing what your …
Nailing Down Your Visual Identity with the Right Key Words on Pinterest Read More »
I know a lot about building a brand for your business. I know: identifying your ideal client is important niching down can expand your client base, not contract it your brand colors and fonts should be appealing to you, but most importantly they should speak to the interests of your ideal client your mission statement …
Why I Won’t Develop a Website for a Business Without a Brand Read More »
The good news in 2020 is that everything is getting easier to DIY, if you have the time, that is. My most basic web design packages offer a chance for budding entrepreneurs on a budget to DIY a portion of their build, while I take on the heavy lifting of putting all the pieces together. …
Yesterday I came across an Instagram post from McKinley Media which mentioned the 12 Brand Archetypes noted by psychologist Carl Jung. Prior to my scroll on insta I had never heard of the archetypes before and I was inspired to learn more. Fact: I’m nearly always inspired to learn more. It’s one of the things that …
