Blog: What is Brand Identity? The Role Colors and Logo Play in Your Brand Strategy

What is Brand Identity? The Role Colors and Logo Play in Your Brand Strategy

The human brain. It’s a landscape of electrical currents and imagination. If you’ve ever seen one of those cards with the ink blot on them you know what I’m talking about.   The psychologist holds up a white card. On it is a silhouette of a shape. It’s not an obvious shape but there’s something there …

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