Janice came to me with a website that she didn't feel like she could manage on her own. It wasn't a bad website, but Janice felt like she was going to break it if she made any changes by herself.
Her site also wasn't performing optimally, and we decided it was time to rebuild her site from scratch with the Elementor page builder and access to custom tutorials so she felt comfortable navigating the site once it was built.
Goals
↠ Elevate Janice's brand visuals
↠ Create a WordPress website with an easy to use on the back end
↠ Design the site strategically with potential clients in mind
↠ Create a site that's ready to grow -- future eCommerce + custom post integrations planned
↠ Add a scheduling functionality to streamline client communication
"Performance meets Function"
The Process
Janice had existing brand elements but they felt outdated and flat as compared to the magical work Janice does. After choosing an updated color palette and modern fonts, I recreated Janice's logo with the new elements.
Once the brand presence was ready I helped Janice collect and create the necessary website copy -- including Frequently Asked Questions and more aligned descriptions of her services.
All of the above materials were brought together in the brand new WordPress build built with Elementor Pro page builder and the Astra Pro theme.
Delivery and Launch
Janice's site launched one week after her design day. In order to get the site up quickly we decided to hide a few sections until Janice was able to complete the written content.
Janice received access to custom tutorials in order that she is able to manage and care for her website long term.
The Final Product
The final WordPress website design includes sixteen custom design pages including: individual services pages, a testimonials page, a scheduling page in order to streamline client communication and a legal disclaimer, among others.
Project Scope
Brand Strategy
Typography + Color Palette Selection
Website Strategy
Website Design
WordPress Website Development
