Your website is one of the most important pieces of your brand puzzle. It’s the first place people go to learn about you, and it’s often the first impression you make. So it’s important that your website not only look great but also be fully representative of your brand.
One way to make sure of this is by including a range of different types of photos on your website. Photos are a powerful way to communicate your brand story and values, and by using the right types of photos, you can create a truly effective and cohesive website design.
In this blog post, we’ll discuss five types of photos that every website should include. If you work with a professional photographer to capture these shots, you’ll be well on your way to having an amazing website that accurately represents your brand.
Photos with White Space
Photos with white space can be a great way to add visual interest to your website. By using photos with empty or negative space, you can create a visually appealing layout that helps to guide the eye around the page. This is a great way to highlight important information or calls to action, and can be particularly effective when used in conjunction with typography.
“White space” photos can also refer to photos with texture and light colors that are easy to put dark text over on a website — the photos don’t necessarily have to include you and white space (though photos of you are essential). The goal here is more to have photos that can be used on the site with your content, as opposed to photos that are content themselves.
If you’re looking for a way to add some visual flair to your website, consider using photos with white space. This can be a great way to create a polished and professional look that accurately represents your brand.
Photos of the Experience
By this I mean, photos that show what it’s like to work with you or use your product. These types of photos are a great way to show potential customers what it’s like to work with you. Whether it’s photos of your office, your team in action, or even just shots of your product being used, these types of photos can help give website visitors a sense of what it would be like to do business with you.
If you want potential customers to get a taste of what it’s like to work with you, be sure to include some photos of the experience on your website. These can be a great way to show off your brand and build trust with potential customers.
Photos of You
Photos of you can be a great way to personalize your website and build trust with potential customers. By including photos of yourself on your website, you can show website visitors that you’re a real person they can connect with. This can be a great way to help people feel more comfortable doing business with you, and can help to build trust and credibility.
If you want to make a personal connection with potential customers, don’t be afraid of including photos of you (and your team!) on your website. These can show off how much fun it is to work with you and your brand. They also help build trustworthiness in what is usually an anxiety-inducing situation when dealing online purchases or services from strangers (or even friends).
Photos of Your Process
Photos of your process can be a great way to show potential customers how you work. By including photos of your process on your website, you can give website visitors a behind-the-scenes look at what it’s like to work with you. This can be a great way to show off your brand and build trust with potential customers.
If you want to give potential customers a behind-the-scenes look at your business, be sure to include some photos of your process on your website. These can be a great way to show off your brand and help people feel more comfortable doing business with you.
Photos That Allow the Customer to See Themselves (Working With You)
These photos are a little abstract to think about it, but in common terms I mostly mean, you don’t need to have heads/faces in all of your photos. In order to leave something to the imagination, it can be helpful to have closeup shots of hands at a desktop, or shots from behind, that can allow your website visitors (potential clients) to see themselves inside of those photos with you, and therefore further connect with your brand and understand how you are the right person to solve their problem!
Conclusion
Including photos on your website is a great way to communicate your brand story and values. By using the right types of photos, you can create a truly effective and cohesive website design. In this blog post, we’ve discussed five types of photos that every website should include. If you’re still not sure what types of photos you need, or would like to have a helping hand guide you through the process alongside developing your site, you’re in the right place. You can schedule a strategy session for my professional consulting services, or you can book a discovery call for your upcoming website project and we can talk about photos as part of the process.
