It’s no secret that I prefer WordPress over other popular website platforms! While they each have pros and cons, WordPress checks all the boxes for me and the clients I serve.
But don’t just take my word for it. WordPress is the world’s most popular content management system and powers over 43% of all the websites on the internet. People and businesses choose to use WordPress because of its ease of use and powerful capabilities.
Updating features and adding content is very easy with WordPress. But designing a site from scratch is where it starts to get tricky! While it is possible for the tech-savvy and those willing to learn to develop a site on WordPress, if you want to take advantage of everything WordPress offers, it’s best to leave it to a pro.
The benefits of outsourcing your web development to a professional WordPress designer often outweigh any drawbacks.
There are five reasons it’s better to outsource your WordPress development to a professional:
1. You’ll get high-quality results from an expert
2. You can focus on developing your business rather than developing your website
3. The pros can increase visibility, boost conversions and improve engagement on your website
4. You’ll get exactly what you want quicker
5. You’ll save money in the long run
Let’s look at each of these benefits.
What does WordPress development entail?
WordPress can be one of the most uncomplicated website platforms to use and maintain. Adding and updating content such as blog posts, product listings, and service offerings to an existing site is simple.
But developing the website can be a bit more complicated. WordPress has a lot of capabilities and features; unless you have the time and know-how, you won’t be able to take full advantage of what WordPress offers.
When you hire a pro website builder like me, you get the full scope of development services—everything from backend coding to how to structure the navigation and where to put the photos. I take your vision and business requirements and turn them into something beautiful and functional on the internet.
Once it’s all said and done, the service doesn’t stop there. I will show you how to maintain the software and update your site with content. When you outsource web development, you get expert hands under the hood of your website. I ensure all nuts and bolts are tightened, oiled and where they should be.
So yes, WordPress is user-friendly enough to get elements published and buttons linked, but a pro will make it shine!
Benefits of Outsourcing from an expert
My mom always said, “just because you can do it doesn’t mean you should do it!” That goes for building your website too. Here are a few good reasons why.
1. High-quality results from an expert
Hiring a pro will ensure you get value for your money! And a website that looks and functions exactly as you want it to.
Your online presence as a business is critical for building trust and creating relationships and is essential to the customer journey. Whether they are booking appointments, making purchases, reading testimonials or learning more about the brand, the website makes a significant impression on our audience.
Make the right impression with a professional-looking and working website. Skilled web designers know what works for websites. From properly placing your call to action, seamlessly integrating your scheduling calendar and optimizing the coding on the backend, a pro already knows how to do it!
Pros can give your website a high-end finish to help your business stand out.
2. Your team can focus on other tasks
It’s a toss-up as to which asset has more value: time or money. You save both in the long run when outsourcing your web design.
Time is a precious commodity. If you’re a novice at WordPress, you’ll spend a lot of time in trial-and-error mode. And even more time Googling how to make something do what you want it to!
As an agency, outsourcing your web development will lessen the load on your in-house resources, making them available for other tasks.
Focus on your clients and your business. Handing over the task of designing your website can free up the time and resources needed elsewhere.
3. Increase visibility, boost conversions and improve engagement
These are all things that we want our website to do, and the pros know how to do it.
Developers know which features and functions to use to get the best results from your website. We all know that SEO is important to getting traffic to our website. Professional web developers know how to optimize your site for the best SEO results.
Did you know that the quality of the website affects how well it ranks in Google? Sites with fast load times, optimized images, quality content and responsive designs increase your chance of getting seen in Google searches.
Pro developers have the skills and tools to create a user-friendly and intuitive experience for your visitors. They design to get results.
Fast load times help visitors stay on websites longer, increasing engagement and boosting SEO scores.
You might know what a good-looking website looks like, but do you know how to get there?
When you outsource your web design, you get a professional experienced in creating a website with user-friendly functionalities designed to increase engagement. They do it through intuitive navigation and a better visitor experience through design.
It’s also vital that everyone can view and experience your website on any platform. A pro will ensure the design is responsive to mobile, tablet and desktop platforms.
4. Increase efficiency and speed of project completion
Outsourcing your web build will get your results faster than if you try and do it yourself.
Yes, you can bake and decorate a birthday cake to look like a cat. There are lots of tutorials and baking equipment that you can purchase to make it. But it will take you twice as long as it would a professional cake maker because you will have to watch all the videos, read all the recipes and decide which ones are the best to use. Then you will have to learn how to use all those fancy new tools you acquired for the project. And because you have never baked this kind of cake before, each step will take longer to execute.
The cake will look and taste good enough, but it won’t be as good as what you had in mind. You might even have to bake it a second time when the first one gets messed up, putting you even more behind schedule. And there will be a massive mess in the kitchen that will need to be cleaned up when you’re done.
If you hired a cake designer to make the birthday cake, you could spend time planning the party games, save money for gifts and have an Instagram-worthy cake to show off. And the pros don’t make big messes.
You get your life back when you hire a web designer to build your website. And you’ll meet your deadlines for the launch without wasting time learning how to do all the things the pros already know how to do.
5. Saves you money in the long run
The cost to outsource your web design can feel like a significant investment. If you’re planning a launch or a re-brand, you likely already have a lot of expenses going towards it already. You might decide to cut costs by DIY-ing some of your business yourself.
But in the long run, hiring a professional will save you money. While working on your website, you might need to cut back on other duties, such as marketing or serving as many clients as you would like, to meet your deadline. This can lead to a loss of income.
A good website design can return your cost of investment almost immediately! A professional knows what it takes to create a website that converts and gets you that ROI. Trying to do it yourself is a short-term fix, but it could take months of trial and error to get a website that is engaging, visible on search engines and can convert visitors.
It’s worth the initial investment for long-term returns!
What to look for when hiring a developer
In your search for a web designer, you might find several skilled pros that fall inside your budget parameters. So how do you choose?
Think of selecting a web designer like clothes shopping. Browse through their portfolio and see if their style matches what you want your website to look like. Like stores at the mall, each has a style, vibe and function. Are you drawn to Ann Taylor Loft or Abercrombie?
You will also want to ask questions about their process, timeline and what other services are included beyond the build. You’ll also want to know their experience designing websites for your industry. As we talked about, the design influences the performance of the visitor experience, and you want to make sure they understand your industry and how to get the best results.