When it comes to running your own business, we all know the struggle of wearing many hats and trying to multitask in an effort to market our services to the world. What’s an overbooked lady business owner to do? Fear not, friends – today we’re diving into three game-changing ways to use brand collateral to keep your business top of mind for referrals and new work. Get ready to be inspired, take action, and make a lasting impression on your customers.
1. Package Like a Pro with Custom Packaging
Custom packaging isn’t just for big businesses. Ladies, we can totally up our game and embrace it too! Creating branded packaging doesn’t have to be complicated or expensive. In fact, there are plenty of affordable options out there for creating custom boxes, padded mailers, or even tubes for shipping your unique products. Bonus points if these packaging options are eco-friendly!
Remember, the package is the first thing your clients see when they receive your product. So why not make it a memorable experience that’ll have them raving about your business to their friends, family, and social media followers?
What’s that, you’re not a product-based business?
That’s okay! You can still use custom packaging to deliver your welcome packages, client gifts, or anything else you might be sending out to clients or colleagues.
Either way, custom packaging is a really nice touch that says “I’ve got my sh*t together”, am-i-right?
2. Say It with a Custom Hand-Written Notecard
Adding a personal touch never goes out of style. Including a hand-written, custom notecard with your product or service delivery can leave a lasting impression. It’s a simple way to show your clients that you care, and it makes them feel appreciated.
So, whip out your favorite notecards (preferably ones with your snazzy logo and brand colors) and start penning short, sweet, and to-the-point messages expressing your gratitude for their support.
3. Creative Swag: Stick It On, Put It Up, and Pass It Around
Let’s be real, who doesn’t love a good sticker or magnet? When done well, these small promotional items can pack quite the marketing punch. Not only are they affordable, but they also serve as delightful little reminders of your amazing business.
Get creative with your stickers and magnets by designing them in various shapes, sizes, and featuring catchy phrases or designs that represent your brand. Don’t forget to include important information like your website and/or phone number so potential clients know how to get in touch.
“Okay I hear ya…but where do I source some swag?”
I’m so glad you asked! My absolute favorite place to grab swap for my business – including custom packaging, custom magnets, and custom stickers – is Sticker Mule.
The order process is super easy and the products are top-notch. If you’ve ever received (or ever do receive) a sticker or magnet from me (in some sweet custom packaging, of course) there’s a 100% chance that those pieces of brand collateral were printed by Sticker Mule.
BONUS: Beyond the Basics – More Swag Ideas
Feeling inspired? Why not explore some other fun branded swag ideas: custom cookies, notepads, candles, mugs, hats, or even t-shirts! Just be sure to check your budget and stick with items that align well with your brand identity.
“But wait,” I hear you say, “this is just another manual task I don’t have time for.” Don’t worry, I’ve got you covered.
I hear you, busy gal! It can seem daunting to add yet another task to your already full plate. However, the beauty of utilizing brand collateral is that it often takes minimal effort yet delivers maximum impact.
Instead of doing these tasks on a project-by-project basis, prefill envelopes with your notecards and thank-you notes, and prep a bunch of packages with your swag, so all you have to do is slap an address on there and send it off. Time saved!
Make a Memorable Impression and Stay Top of Mind
A pinch of creativity and personal touch with your brand collateral can help you create a memorable impression that outlasts your competitors. The little extra effort to add custom packaging, handwritten notes, and creative swag keeps you in front of your customers’ eyes on a regular basis. So, take a breather, invest in some branded goods, and watch your marketing efforts soar!